Chanel In China Is Most Sought-After Fashion Brand, According To World Luxury Index

P. Diddy’s Caviar Will Likely Go Uneaten

The latest Roman Empire to fall is Louis Vuitton , left in the dust by Chanel . According to the World Luxury Index, Chanel is now the most sought-after brand in China. Previously, Louis Vuitton had held the top slot, but Digital Luxury Group, the company that conducted the market research, claims that Chanel’s edge in the lucrative beauty industry pushed it ahead. (Louis Vuitton currently has no stake in beauty.) It’s no wonder Chanel is all the rage in China. Aside from hawking some pretty covetable bags and perfumes, the fashion house has been a model for many of its competitors with its emphasis on exclusivity , especially when it comes to China. After the company opened stores in Shanghai Louis Vuitton Outlet last year, Chanel’s president of fashion, Bruno Pavlovsky, told CNN: “We try to get the best three boutiques in Shanghai instead of having 10 boutiques.” Are you listening, Louis Vuitton? Perhaps you just need to launch a fragrance and play a little hard to get so that you can get back into China’s good graces.

Like the frustration that hits when your Louis Vuitton bags won’t all fit in your Maybach 62 S. Or when your calendar keeper forgets to include a meeting with your second and third calendar keepers. Gah, so infuriating! Would you believe many celebrities still have a problem relating to the masses? In an interview with L.A. Confidential Magazine, artist/actor/entrepreneur Sean “P. Diddy” Combs tries to do just that , saying that “life’s pretty normal” around his home, which is a mansion. “People think, Oh, Diddys probably running around his mansion spooning caviar into his mouth.” I dont even like caviar,” says Combs. Maybe you’re just not trying the right caviar? (Try the Caviar Room, presumably in your gated mansion.

Sorry Louis Vuitton, China No Longer Into You

According to a report from the Dallas Police Department, the man made his way into the mall before 6 a.m. by breaking a window with a small hammer. He did the same thing to get into the Louis Vuitton store. After taking three handbags worth about $10,000, a witness saw him leaving in a white or cream, two-door Dodge car, police said. Investigators hope surveillance video will help lead them to the suspect. KDFW FOX 4

Thief steals pricey Louis Vuitton bags

2 spot. David Sadigh, Founder & CEO of Digital Luxury Group,said Louis Vuittons weak first quarter had a lot to do with China being over-sold the brand. Brands from different segments ranging from Chanel to Coach or Burberry are continuing to grow. The Chinese market is still developing. In order to stay ahead of the game, brands must have the ability to adapt (and) reduce the risk of brand saturation. In the case of Louis Vuitton, LVMH has already shifted gears, putting the brakes on its global expansion, while raising prices and developing more leather upmarket products, he said. This years China World Luxury Index shows Chinese consumer interest in the luxury fashion segment is mostly fixated on 10 global brands.


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