The fashion house has tapped Irish broadcaster Angela Scanlon to front its just-released online campaign for the new Epi leather version of the Louis Vuitton Neverfull bag. The Neverfull, which originally debuted in 2007, now comes in a variety of brilliant shades, which means the flame-haired Scanlon was undoubtedly spoiled as she was asked to take the bags out for a spin around her top-choice East London haunts. Photo: Courtesy of Jamie Smith for Louis Vuitton “I’ve always been a huge Louis Vuitton fan,” Scanlon told us. “It’s just such an iconic brand, so when they asked me to showcase their Neverfull and LV pre-fall and Icons 2013 collections in my favorite spots in London, I rescheduled a couple of things! Seriously, what girl wouldn’t want to go gallivanting around town in her Louis Vuitton finery?” The style starwho jets back and forth between London and her native Dublinhit up local hangouts ranging from her pal’s flat and Canonbury Park to Les Trois Garcons antiques shop and even a laundromat. “I wanted to really showcase the places I actually hang out at, some of which are not very glam at all,” Scanlon explained. “I think that’s what I love about them! As for the laundrette, I go there to do what you generally do in a laundrette, but I always meet the most brilliant, random people. It’s a strangely productive place for me.” And really, is there anything a Louis Vuitton carryall doesn’t go with?
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With bleach blond hair and bold red lips, the look is edgy and nearly gothic, but strikingly beautiful. By Rheana Murray / NEW YORK DAILY NEWS Wednesday, July 24, 2013, 4:04 PM Michelle Williams makes Louis Vuittons W bag look even better. Related Stories Michelle Williams, Jason Segel are living together in Brooklyn apartment: reports With porcelain skin and dark red lips, Michelle Williams made her debut as the fierce new face of Louis Vuitton. The actress will show off two of the luxury brand’s latest handbags the W and the Capucines in striking ads for the fashion house’s fall/winter 2013-14 campaign. Williams, 32, follows in the footsteps of A-listers like Madonna, Scarlett Johansson and Gisele Bundchen, who have all worked with the brand. Louis Vuitton Michelle Williams as the newest face of Louis Vuitton. The campaign is slated to break in Marie Claire France next month, and worldwide in September and October. RELATED: MODELS PLAY PROSTITUTES IN LOUIS VUITTON VIDEO It was photographed by Peter Lindbergh. The pixie-haired, Oscar-nominated actress is best known for her parts in “My Week with Marilyn,” “Blue Valentine” and “Brokeback Mountain.”
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The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media. “On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said. The survey said luxury brands had become more “accessible, collaborative and experimental”. After a modest purchase, for example, a firm might send a thank you note on Twitter while a couture fashion customer might receive an invitation to an exclusive show. Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69. The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”. Models wear creations for Gucci women’s Fall-Winter 2013-14 collection, part of the Milan Fashion Week earlier this year. Gucci was named the third-most valuable global luxury brand, after Louis Vuitton and Hermes. Picture: AP And it found that the Chinese customer continued to be key to the fortunes of luxury firms in Europe. Although, the sector felt the impact of government limits on official gift giving and slowing economic growth in China, purchases by Chinese and other Asian tourists to Europe “buoyed luxury sales in the economically troubled markets of western Europe”, it said.
Louis Vuitton tops global luxury brand list as Fendi and Coach crack top ten, brand study finds
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